Why your Google Business Profile is your best free marketing tool
If Pasifika customers are searching for what you offer on Google, a free Business Profile puts you on the map — literally. Here's how to set one up properly.
Most Pasifika small businesses don't need a huge marketing budget. They need to show up when locals search for what they offer — and that starts with a free Google Business Profile.
What it does
A Google Business Profile is the box that appears on Google Maps and in local search results. It shows your hours, location, photos, and reviews, and it lets customers call or get directions with one tap.
How to set it up
- Go to google.com/business and claim your business name.
- Verify by phone, email, or postcard.
- Add clear photos of your work, your team, and your premises.
- Fill in opening hours and service areas.
- Ask your happy customers for reviews — they matter more than almost anything.
Keep it fresh
Post an update once a month. Google rewards active profiles. Even a short post about a new menu item or a special helps you rank higher.
This is Stage 1 of our process — Visibility. Get this right and you've laid the foundation for everything else.
